2. What to Expect When Preparing to List
Serving Hampton Roads
Today’s Market is CENTERED on Technology
The second you sign with me, I go to work on marketing your home. Online marketing, social media marketing, and print marketing are all part of the success of getting your home seen by the most potential buyers. My marketing sells your home faster and for more money than the competition.
Buyers are performing their searches online, so it is important that your listing is ranked high and shown in its best light. Studies have shown that online buyers disregard homes with limited photos, low-quality photos, and minimal information. I offer professional imagery and superior marketing techniques to get your home sold faster and for higher prices than the competition.
A large percentage of the buyers in Hampton Roads, as many as 40%, begin their search from out of state. This means they will likely purchase before they move to the area or within 6 months of being here. In order to go above and beyond for you, I offer video tours, 3D walk-throughs, and even aerial photography of your listing so they can clearly see the home from the other side of the world. These tools are especially helpful for larger homes or any more complicated layouts where just viewing photos online could be a bit confusing.
My Professional Imagery Services: PHOTOGRAPHS
A listing's photos are often the first and sometimes only opportunity to attract a potential buyer. Pictures are the key to getting a home noticed, showings scheduled, and therefore sold. As your agent, I take the extra steps to get maximum exposure for your home. For every listing, I provide extensive professional photos of the interior and exterior of the home as well as any yards or special features. Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside your home.
My Professional Imagery Services: VIDEO TOUR
Video gives a prospective buyer a true feeling of moving through a home, and is far more descriptive of a space than still images can ever hope to be. Real estate listings with video attract more traffic and receive more inquiries. As many as 70% of homebuyers watch video house tours. Potential homebuyers don't like to wait and they want all the information now. You’ll never miss another opportunity to get in front of a buyer when a video tour allows your home to be on display around the clock and to be toured from across the country as well.
My Professional Imagery Services: 3D VIRTUAL TOURS
A virtual tour is a sequence of panoramic images that are digitally stitched together to create a virtual experience of a location. By using virtual tours, we can give buyers a good look at your home without disturbing you, and only the serious buyers will schedule a showing. They are interactive by design, which means users spend more time exploring than they would spend looking at photos or even watching a video. This keeps the buyer invested and more likely to take the next step in their journey toward purchasing your home. Walkthroughs reassure the buyer that they understand the layout of the home and it is what they desire.
My Professional Imagery Services: AERIAL PHOTOGRAPHY
Using aerial photography in real estate can show buyers a much more accurate depiction of the property. It provides views of the entire property and land, which is especially important if featuring any acreage or outbuildings. It clearly shows the condition of the roof and other property features, which is reassuring for any buyer. Drone views also show the neighborhood and surrounding area, including the home’s proximity to schools & amenities.
Developments or local districts that are supported by the buyer’s property taxes can also be showcased by an aerial view, which is especially helpful for our many out of state buyers.
My Professional Marketing Services: ONLINE MARKETING
Buyers in today’s market first start their search online. We will meet your potential buyer where they are...online! Not only will your home be featured in the local MLS, it will also be featured on all the major 3rd party real estate sites, and syndicated to literally hundreds of other listing sites. Your home will be featured on our company website, my personal website at eileenarmour.com, and social media. Homes that receive the top 10% of page views sell an average of 30 days faster!
My Professional Marketing Services: SOCIAL MEDIA
We practice regular social media marketing on today’s top social sites which include and are not limited to: Facebook, TikTok, Instagram, YouTube, and even Pinterest in some cases. Having more eyes on your home is the fastest way to get it sold and for top dollar. Whether that be posting open house online flyers, a quick short form video highlighting your home’s features, or a longer video detailing a bit about our journey together towards the sale of your home, my and my brokerage’s social media presence and knowledge will pull people in and keep them thinking about your home.
My Professional Marketing Services: SIGNAGE
A large listing sign will be placed in your yard to draw attention to your home from neighbors and traffic passing by. To gain the most exposure at the most opportune times, pointing signs and open house signs will be placed before an open house. Additional features such as a recommended lender sign for buyers who need to be approved, a post for feature brochures, or anything else you’d like displayed can be added as well.
My Professional Marketing Services: PRINT MARKETING
Highly informative and creative property flyers will be displayed inside your home. These help potential buyers remember the key items and unique features of your home. Property brochures are a memorable marketing piece for buyers to bring home with them after a showing. These brochures outline every detail of your home both seen and unseen. We love using these to show all the unique details, photos, neighborhood specs, schools, upgrades and features your home has to offer.
My Professional Marketing Services: NETWORKING
I am part of a very large agent network which is key to connecting buyers with your home, as 88% of residential home sales involve real estate agents. I will reach out to this network to see if your home might be a great fit for one of their buyers. A new listing email alert will also go out to my agent network of thousands of agents in the area. An email will be sent to our current buyer database of thousands of buyers searching for properties in our market to ensure that every potential buyer is laying eyes on your home specifically.
